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The Relentless Apparel name didn't just originate from a late night brainstorming session with a group of friends. No, this name was developed by living and breathing by its definition! The power behind this one word is the difference between giving up and pushing forward towards a greater purpose and potential. As the founder of Relentless, I am an avid lifter which most of you know means my closet has been packed with gym clothes at some point. You can never have enough right? After going through tons of gym wear and brands I never once felt like I was wearing something with meaning or any motivation behind it.
My team (Kaleb Dickson, Branden Stevens) and myself, the owner and founder (Dylan Felgueiras) brought together a brand that ensures that you don't quit when you look down at what you're wearing. Being relentless isn't about an obsession, it's about dedicating the precious time that we are given for a greater purpose or potential in ourselves. This brand is among a rare breed nowadays; we are more than just an apparel brand. Relentless is here to portray something greater that we all have within ourselves.
Aside from the name itself the design of the logo and apparel has been a lengthy but satisfying process. We were out to get a logo that had simplicity yet stood out in a very strong manner. This logo had to compliment its name and we very well achieved that. Next came the most important part of all; the design, quality, and fit of the apparel. The bulk of our time was spent ensuring that we brought you the best apparel possible without breaking your bank at checkout even if your cart is overflowing. We took initiative to order sample upon sample of different materials and designs until we finally got our apparel of today. Everything we've created has been worn beforehand by myself and our models to guarantee that the fit is exceptional and complimenting towards your physique. We preach what we practice and that is why we are positive our product is of a premium quality.
Our goal here at Relentless Apparel is to bring a brand that not only looks phenomenal on this website but also when worn on your body! We want you to remember what being Relentless is about when you put on our clothing. Never give up on your goals, failure isn't real unless you have truly given up!
-Dylan Felgueiras (Owner & Founder)
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